Danielle Gaucher, PhD — Intergroup Relations and Social Justice Laboratory - University of Winnipeg Department of Psychology

It takes more than money to change the world. We need a movement.

— Sheila C. Johnson

Our goal is to advance theory and better understand the social-psychological barriers to social change, with the ultimate goal of discovering how to best encourage a wide range of prosocial behaviours and social arrangements. To accomplish these aims, our research is psychologically informed, quantitatively grounded, and broadly disseminated.

Research in the lab is relevant to a number of areas within social psychology, perhaps most notably: Intergroup Relations, Social Justice, and Political Psychology.

Our research answers questions such as: What are the barriers to social change? How do these barriers manifest at the individual and institutional levels? How can prosocial behavior and social arrangements be encouraged?

Once social change begins, it cannot be reversed. You cannot uneducate the person who has learned to read. You cannot humiliate the person who feels pride. You cannot oppress the people who are not afraid anymore. We have seen the future, and the future is ours.

— Cesar Chavez